Make the site accessible to search
Check that useful pages can be discovered, indexed and linked to, with important information available in readable text.
AI search & GEO
AI search visibility starts with good SEO.
People now find businesses through search results, maps and AI-assisted answers. We address all of them in one practical SEO plan, shaped around your business.
Plain English
What does GEO mean?
GEO stands for generative engine optimisation. It describes work intended to help a business's information be found, understood and considered when AI-powered search tools put together an answer.
The name is new; the useful foundations are familiar. Search systems need pages they can access, clear explanations of what you do, and reliable details that people can check. Google says its AI search features use the same SEO best practices and need no special optimisation.
A simple example
A question, an answer, and the source behind it.
Someone may ask an AI search tool a detailed local question. Clear service pages give both people and search systems information they can check.
Illustrative AI search conversation
Someone asks
“Which plumbers in Bath can help with a leaking tap?”
A useful answer might point them towards
Information worth checking
- Whether the business handles tap repairs
- Which areas it serves
- How to contact it and request a visit
Example structured dataJSON-LD
Machine-readable details can describe a real business alongside the visible page content.
{
"@context": "https://schema.org",
"@type": "Plumber",
"name": "Example Plumbing Co",
"url": "https://example.com",
"address": {
"@type": "PostalAddress",
"addressLocality": "Bath",
"addressCountry": "GB"
}
}Structured data can help Google understand a page, but it does not guarantee a rich result or an AI mention. Google says its AI features require no special AI markup. Google's Local Business data guide · Guidance for AI features.
The practical work
Clearer to people. Clearer to search.
We focus on information that helps a potential customer make a decision, whether they reach it through a standard result or an AI-assisted answer.
Answer real customer questions
Explain your services, locations, process and common questions in your own words, with specific detail rather than repeated keywords.
Show credible business details
Keep contact and business information consistent, and use genuine work, reviews and examples where you have permission to publish them.
One joined-up approach
Part of our Local SEO work.
We do not sell a separate GEO package. AI search is considered alongside the website, local presence and content work in your SEO proposal.
- Review the site and existing search presence first
- Prioritise useful technical and content improvements
- Keep service and location information accurate
- Agree what will be measured and reported
Common questions
AI search without the hype.
Is GEO a separate service from SEO?
No. GEO is a useful name for thinking about visibility in AI-assisted answers, but the practical work belongs in a sound SEO plan. We include it in our Local SEO approach and agree the priorities in your proposal.
Can you get my business cited in an AI answer?
No one can promise a citation, position or number of enquiries. Search providers choose which sources to show, and their answers can change. We focus on making your information accurate, accessible and genuinely useful.
Do I need special AI pages or code?
Usually the best starting point is improving the pages you already need: clear services, locations, evidence of your work and useful answers to customer questions. Google says its AI search features do not require special AI markup or a separate machine-readable file.
Further reading: Google Search Central on AI features and Bing Webmaster Guidelines.
Want your business to be easier to find?
Tell us what customers search for and where you work. We’ll suggest the right SEO priorities, including AI search where it matters.