What is SEO and how to improve it?

SEO is short for Search Engine Optimisation, this is the art of increasing the quantity and quality of organic traffic to your website.

Let’s just take a look at that for a minute…

Traffic Quantity

We can all understand what quantity means – more visitors to your website, and therefore more pageviews which should mean more conversions.

Traffic Quality

This term is slightly more difficult to understand. If your website is not targeting specific keywords or audiences, then you can expect to see a mixture of visitors on your website. A lot of these visitors likely don’t even want what you’re selling and they’ve just found you by accident. This is going to generate high bounce rates and low conversion rates for your analytical goals.

With a good SEO campaign, ‘We are panda’ can direct the right kind of users to your site who are looking for the services you offer. We’ll get these users to stay on your site longer, interact more in the end convert.

Organic Traffic

There are many different types of web traffic that can arrive at your website. The two main types are Organic and Paid.

Organic traffic is generated by users searching for something inside a search engine, like Google or Bing. They would then click through to your website to browse. Paid traffic is generated by users clicking on Ads you have displayed either on search engine results pages (SERPs) or elsewhere.

To help increase your Organic traffic, your pages need to be optimised for both the user and the search engines. That means that both can read your content well. This will help your pages rank higher in SERPs without spending any money.


What is Paid Advertising

Google AdWords

We mentioned before there are two main types of traffic to your website, Organic and Paid. Lets talk about paid traffic.

There are many ways to pay for adverts to be displayed online that will direct users to your website. A popular method is by using Google AdWords. This service directly links to Google’s search results pages, and lists your ads above all organic listings. Ideally you would aim to bid on your keywords enough to present your ads in a 1-3 spot to ensure they show in the main ads section and not in the sidebar.

Without going into too much detail, we are able to target specific demographics with paid advertising campaigns to ensure the best reach and potential conversion for your chosen budget.